As part of the celebrations for its 25th anniversary, textile brand Sarita Handa is holding a unique two-day exhibition for art connoisseurs in New Delhi's Bikaner House—the address for art and cultural events—on October 28 and 29.
Founder Sarita Handa began planning the celebrations a year ago. “I wanted to celebrate our journey by creating an event that drew from the company's journey of exploring a universe of textiles, and amalgamating it with art.”
Besides showcasing archival material for viewers to understand the journey of the brand—through rare, vintage textiles (think Indian needlework translated into global styles, like French, Moroccan or Portuguese)—the two-day exhibition will also see the iconic brand's collaborations with renowned artists: Satish Gupta, designer duo Gunjan Arora and Rahul Jain, Arrti Mansinghka, and Jeevan Xavier.
“The brand and these artists, through the passage of time, have evolved together. They have been an intrinsic part of our journey, they understand our vision, the reason why we decided to collaborate with them,” explains Handa. Months-long brainstorming sessions resulted in the artists interpreting the iconic brand through varying mediums, in their own individual style.