A winged pavilion to launch the MercedesBenz EClass at our annual awards gala
PAVILION DESIGN FOR THE LAUNCH OF THE NEW E-CLASS MERCEDES BENZ, at AD50 2017 by NUDES

A winged pavilion to launch the Mercedes-Benz E-Class at our annual awards gala

Nuru Karim, founder & principal architect of NUDES, designs a unique pavilion—The Protostar—for the launch of the Mercedes-Benz E-Class at the AD50 2017 awards function.

Protostar Pavilion A protostar is a very young star that is still gathering mass from its parent molecular cloud. The proto-stellar phase is the earliest one in the process of stellar evolution. Stellar evolution is the process by which a star changes over a period of time. For one solar-mass star, it lasts about 1,000,000 years.

The design of the Protostar pavilion is inspired by the philosophy of the new Mercedes-Benz E-Class, undoubtedly a “masterpiece of intelligence”. The iconic Mercedes-Benz logo consists of a three-pointed star that represents its dominion over land, sea and air. The pavilion's design celebrates the evolution of Mercedes-Benz through decades of innovation and developing cutting-edge technology across space and time. The Protostar pavilion is in a constant state of metamorphosis and is presented in a specific instance frozen in time. The design process itself challenges the conventional thinking of materials and their properties.

The process embraces high-end digital design and manufacturing tools—from concept design to prototyping and fabrication. The pavilion consists of 289 components and 1,440 nut-and-bolt connections to complete the assembly. The fabrication process is inspired by the world-class automobile engineering of Mercedes-Benz and is “truthful” (devoid of any ornamentation) in terms of its machine aesthetic, assemblage and structural performance. The project is a fully deployable structure that can be dismantled and assembled rapidly within hours. During the installation process, the fabrication team utilized material and technology to their advantage in terms of assembly and structuring. The folded aluminium plates and flaps act as an integral part of the structural system and also offer several connection points for the assembly.

项目详细信息

Event AD50, CondeNast

Venue Grand Hyatt, Mumbai

Timeline March 2017

Architects NUDES

Architectural Typology Pavilion Design

Design & Fabrication Team Nuru Karim, Deepak Jobanputra, Gurubaksh S, Karan Sharma, Mayur Ghodasara, Kevin Chodvadiya

Materials & Technology CNC-cut solid aluminium sheets, galvanized iron nuts and bolts, mild-steel base plates

  • Nuru Karim